If you still rely on third-party data or aggregated vendors, to drive your B2B lead generation, you’re already out of the league.
According to a Forrester survey, 56% of companies have already decided to ditch third-party data. Organizations are frustrated by the mixed data quality of third-party vendors.
In today’s data-driven world, precision, privacy, and performance matter more than ever in the lead generation process. And there’s only one way to deliver all three- First-Party Data.
Whether you’re a marketing leader at a fast-growing SaaS company or a demand generation strategist in the tech space, your leads must be accurate, engaged, and compliant. That’s where first-party data makes all the difference.
The Actual Problem in Traditional Lead Sourcing
Many B2B marketers and demand generation leaders face a growing set of challenges with old strategies:
- Low-quality leads that never convert just waste time and budget.
- Relying on third-party vendors or aggregators contact lists poses legal risk.
- Inaccurate insights from an outsourced contact list.
- Increasing pressure to comply with data privacy regulations.
According to Gartner– An organization loses around $15 million per year due to poor data quality.
The common issue behind these problems is- lack of control. Your campaigns are struggling due to outdated third-party data sources, which is why traditional lead generation models are falling.
What Is First-Party Data?
First-party data is information you collect directly from your audience through your channels, website visits, form submissions, event registrations, email interactions, and digital assets. It’s clean, compliant, and accurate because it comes straight from people who are genuinely interested.
According to the McKinsey report- While using first-party data, businesses can reduce their marketing spends by 20% and increase their revenue by 15%.
Here’s what makes it powerful:
- High Data Accuracy: You can collect and verify- user behavior and their preferences.
- Stronger Engagement Signals: Offers you deeper intent signals to know what your audience clicked, read, and spent time on.
- Full Ownership: With first-party data, you have no middlemen and no guesswork.
- Privacy-Compliant: It aligns with GDPR, CCPA, and other compliance requirements.
At Vereigen Media, first-party data is our core strategy. Using first-party data helps you create a 1:1 connection. Your lead generation campaign wins by delivering- higher lead quality, improved ROI, better targeting, and more conversions.
Human Verification: How We Take First-Party Data Further
At Vereigen Media, we engage over 107 million first-party contacts. We ensure 100% human verification for all interactions. That means:
- No outsourcing to aggregators or third-party vendors.
- No scraped or inaccurate contact lists.
- Every lead is cross-checked manually by real people for accuracy and intent.
Our team of over 200 data experts ensures that the information you get is verified manually in-house.
First-Party Data in Action: Vereigen Media’s Model
1. Verified Content Engagement (VCE)
We validate every lead that genuinely interacts with your content. This means they’ve spent time reading, downloading, or watching your content, not just clicked on it once. By using the VCE solution, you get:
- Proof of user behavior intent.
- Better alignment between sales and marketing.
- Reduced bounce rates.
2. VM Engage: Programmatic Advertising Solution
Our smart display ad solution uses first-party insights. It delivers your message to the right person at the right company, at the right time. Ensuring-
- Better ad targeting, with smarter budget allocation.
- Increased website engagement and ROI.
- Continuous optimization powered by real engagement data.
3. Digital Event Registrations Backed by Real Interest
We drive guaranteed registrants to your digital events and boost engagement through on demand using first-party intelligence. Identify real interests which are beyond form fills:
- Higher attendance.
- Better follow-up opportunities.
- Real engagement, not guesswork.
Traditional Lead Generation Is Fading Fast
Traditional lead generation mostly depends on third-party or purchased lead lists. The sourced data lacks exact information on its origin. But with first-party data, every interaction is by direct contact of the prospect, which is actually tracked, measured, and verified.
That’s why there’s a shift- in traditional and modern lead generation strategies, focusing on verified leads rather than guesswork.
Solving Common Pain Points with Data Accuracy
First-party data solves key challenges the lead generation team faces today:
- Low Lead Quality: Human-verified data ensures every contact is vetted and real.
- Poor Engagement: Leads are nurtured through verified content interaction.
- Non-Compliance Risks: First-party strategies meet global privacy standards.
- Long Sales Cycles: Engaged leads mean less warming up, more conversations.
And it’s all backed by Vereigen Media’s promise:
Leads. Done Right.
What Sets Vereigen Media Apart
- 107+ Million Continuously Validated First-Party Contacts.
- Zero Outsourcing = Greater Accuracy & Transparency.
- Data Refresh Every 45 Days.
- 100% Internal Execution.
- Bounce Rate Under 2% Globally.
- Real-Time Reporting and Campaign Integration
Real Results from Real Clients
AnyDesk wanted to expand into new markets. With Vereigen Media’s first-party driven campaigns:
- Immediate engagement reached 8%+
- Less than 2% lead replacements needed.
- Largest Q4 revenue impact of all their marketing efforts.
ServiceNow needed ABM-aligned global reach:
- 90% of delivered leads converted to MQLs.
- Less than 1% required replacements.
At Vereigen Media, we help businesses in IT, Finance, HR, and Marketing to turn prospects into customers.
Meaningful Connection Starts Now.
Modern lead generation isn’t about numbers, it’s about meaningful interaction. Success and struggle often hinge on one factor: the quality of your data.
With Vereigen Media, you get:
- First-party data at scale.
- Real content engagement validation.
- Zero outsourcing, full transparency.
- Industry-leading human verification
In today’s B2B world, real connections are built on trust, relevance, and verified action- Leads. Done Right.
Ready to Elevate Your Lead Generation Strategy?
Book your free strategy session with Vereigen Media today. Let’s turn verified engagement into actual revenue.
Frequently Asked Questions(FAQ)
- What exactly is first-party data?
First-party data is information collected directly from your audience through your digital channels. It’s accurate, compliant, and owned by you. Only you have the authority over the particular collected data. - Why is first-party data better than third-party data?
First-party data is more reliable and privacy-compliant. Third-party data is often outdated, inaccurate, and unverified. Third-party data comes with a risk of breaching regulations. - Can first-party data improve my lead quality?
Yes. When combined with human verification and verified engagement, first-party data ensures you’re reaching real decision-makers. - How often is Vereigen Media’s data refreshed?
Our first party contacts are refreshed every 45 days, ensuring optimal accuracy and engagement. The data exceeds 107 million and is continuously validated for interaction, aligning your ICP.
By Akash Waghmare
