Let’s talk strategy, not just services.
Relying on third-party data is risky.
For a long time in a B2B world, you relied on rented lists and generalized audience profiles. But now it’s time to build a house on your land. That’s the first-party data. Start building the B2B campaigns on your data. Your CRM collects and stores the data of your website visitors and users. Forrester’s study reveals that many businesses experienced a doubling of their conversion rates. They also cut customer acquisition costs (CAC) by 30% just by using first-party data.
Why Data Ownership Matters
Most B2B marketers rely on rented lists, third-party data, purchased contacts, or shared sources to enhance their outreach efforts. But here’s the hard truth- 30% of B2B data decays each year, and in high-turnover sectors like tech, that number jumps to 70% (Informatica).
Your prospects are changing job titles, companies, and email addresses constantly. When you rely on static, external data, you’re marketing to the mannequin. But, here at Vereigen Media, our database is refreshed continuously to maximize reach, engagement, and conversion.
First-Party Data Builds Trust and Provides More Accurate Insights
Data sourced directly from your customers, visitors, your audience, campaigns, and interactions.
First-Party Data gives you:
- Control: You can decide what is collected, when, and how.
- Accuracy: Fewer bounces, fewer unsubscribes.
- Compliance: Meet privacy regulations without any hassle.
- Trust: From both your internal team and your buyers.
According to a study by Think With Google and Boston Consulting Group, brands that use first-party data for marketing achieve 2.9X more revenue and 1.5X greater cost savings.
That’s why first-party data is invaluable.
What is First-Party Data? And why does it matter the most?
First-party data is info you gather straight from your audience.
You get it through:
- Opt-ins
- Interactions
- Surveys
- Website behavior
- Verified engagements
It’s clean, consent-based contact data that belongs to you and you alone. Vereigen Media is a lead originator that controls the entire lead generation process. Zero outsourcing. 100% in-house validated.
Let’s break down the difference:
- First-party data: Data is directly collected from your audience.
- Second-party data: Data that someone else collects and shares with you directly.
- Third-party data: Vendor, aggregator, often purchased, generalized data from external sources.
Third-party data might offer reach, but it lacks context.
Why First-Party Data is Important to B2B Strategy:
- It’s accurate. You can control collection, validation, and use.
- It’s compliant. Built-in consent keeps you aligned with evolving privacy regulations.
- It’s strategic. It reflects real-time engagement and intent signals.
“Anything else isn’t 100% relevant.”-Hrvoje Smolic, Founder GraphiteNote
Most of the third-party data lacks context and is outdated, leading to misaligned strategies. Whereas, first-party data provides actionable insights personalized to your ICP journey, enhancing decision-making.
Vereigen Media’s Human-Verified Approach to Clean Data
At Vereigen Media, we don’t outsource. We don’t buy lists. We don’t rely on aggregators. Here’s how we do it differently:
- Zero outsourcing: Data is not outsourced it is collected and validated 100% in-house.
- Human verification: Every lead is confirmed by real people, not just bots.
- Compliance-first: Every contact opts in with transparent data use policies.
- Real engagement: We only track and target those who have shown verified interest.
VM Engage is our innovative display ads platform. It focuses on verified content engagement and event marketing. Everything is built on trusted first-party signals.
Why First-Party Data Converts Better in B2B
Would you rather reach out cold or connect with someone who has already visited your booth, read your whitepaper, and opted in for updates?
First-party data enables:
- Personalized campaigns: 77% of B2B buyers won’t act without customized content.
- Lower CAC: Forrester found first-party strategies reduce costs by 30%.
- Higher ROI: Think With Google reports a 2.9X revenue lift when marketers use first-party data.
And this isn’t just theory, our clients in IT, finance, HR, and marketing see real traction because they’re not guessing who’s interested. They know.
“90% of leads delivered converted to MQLs.” – ServiceNow Case Study.
“Vereigen Media has proven themselves to deliver. They outperformed other suppliers and feel like an extension of our marketing team.” – Hieu Trung Do, Digital Marketing Specialist, ServiceNow
Real Results. Real Engagement. Real Demand.
- 84% of global marketers now rely on customer, first-party, and transactional data.
- On average, 73% of consumers share their data if brands are transparent about its usage.
- 67% of B2B marketers list data accuracy and compliance as top concerns.
Owning your data gives you a strategic edge: control, compliance, and the ability to build genuine relationships.
At Vereigen Media, we assist businesses across IT, Finance, HR, and Marketing to turn prospects into customers using:
- First-party data as the foundation.
- Human verification to maintain lead quality.
- Verified content engagement to track genuine interest.
- Optimized workflows to engage the right people at the right time.
It’s not about broad reach. It’s about engaging in relevant conversations with decision-makers who are ready to take action.
Final Thought: First-Party Data Isn’t Just Safe, It’s Strategic
In today’s complex B2B environment, trust is everything. And trust begins with how you gather, manage, and act on data. First-party data helps you engage more thoughtfully, improve conversions, and achieve sustainable growth.
Ready to see what first-party data can do for your engagement strategy?
Book a strategy session now with Vereigen Media and build more brilliant campaigns together.
By Akash Waghmare
