A Guide To Reach Your Target Audience Using Intent Data

Intent data is a powerful tool businesses can use to reach their target audience effectively. By analyzing intent data, you can create targeted marketing campaigns and sales efforts that resonate with your audience and increase the likelihood of conversion. It’s important to remember that intent data is just one part of a larger data-driven marketing strategy. It should be used with other data sources to view your target audience comprehensively.

Unlocking the Power of Intent Data to Understand Your Client

  Opting for progressive sales and marketing solution allows efficient B2B marketing. How intent data helps marketers to understand clients’ expectations.  Introduction  Understanding your client is essential to the success of your business. However, it’s not always easy to know what your clients want or need. Fortunately, there is a solution: intent data. By analyzing […]

Increase your Customer Experience on the path from ABM to ABX

How do we get from account-based marketing (ABM) to an account-based experience (ABX)?  By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX.  Accurate, easy to understand information is key when creating a data-driven experience. This strategy helps drive the message and content you’re delivering to meet […]