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20 Sep Increase your Customer Experience on the path from ABM to ABX

Posted at 21:00h in B2B Lead Generation, Demand Generation, Inbound Marketing, S.M.A.R.T. ABM, VMintent by Team Vereigen

How do we get from account-based marketing (ABM) to an account-based experience (ABX)? By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX. Accurate, easy to understand information is key when creating a data-driven experience. This strategy helps...

14 Feb Account-Based Marketing (ABM) and more.

Posted at 14:24h in B2B Lead Generation, S.M.A.R.T. ABM, VMintent by Team Vereigen

ABM requires a deep understanding of the companies you are targeting before going after them. You should be aware of your goal's initiatives, industry trends, and even recent press mentions. Your demand generation efforts are not reaching their full potential, and the campaign may fall...

23 Dec Five techniques to consider while Defining and Analysing an account score.

Posted at 20:24h in B2B Lead Generation, Demand Generation, S.M.A.R.T. ABM, VMintent by Team Vereigen

There's nothing more frustrating than being surprised when a prospect gets cold or feeling helpless because your marketing and sales teams have no idea where a particular high-quality account is in the sales funnel. Are you considering competitors? Is your product or service consistent?...

23 Dec Optimizing Sales Cycles with higher value comes with expectations!

Posted at 20:23h in B2B Lead Generation, S.M.A.R.T. ABM by Team Vereigen

Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in...