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Vereigen Media, a leading B2B demand generation company, has released new insights from its latest SaaS Demand Generation Spend Analysis Report. The report highlights how SaaS organizations are reshaping marketing investments. It focuses on improving pipeline efficiency, lead quality, and measurable business outcomes.
The research examines current market trends, buyer engagement patterns, and demand generation priorities. It shows that leading SaaS companies are shifting budgets toward high-performing marketing channels. They are investing in first-party data, AI-powered personalization, and accountable demand generation programs. These strategies help maximize marketing return on investment.
According to the report, the global SaaS market was valued between USD 310 billion and USD 330 billion in 2025. It is projected to reach USD 600 billion to USD 650 billion by 2030. The market is expected to grow at a CAGR of 12–14%. Growth is driven by enterprise cloud adoption, AI-native software platforms, and vertical SaaS solutions. The continued shift to subscription-based software also supports market expansion.
The report highlights a broader shift in SaaS marketing strategies. Organizations are moving beyond lead volume and focusing on precision-led marketing. They are combining AI-powered personalization, intent-based demand generation, and product-led growth. These approaches improve marketing efficiency, strengthen buyer engagement, and generate higher-quality pipeline.