Vereigen Media Features Enghouse Vidyo Demand Generation Director Sylvain Awad in New Episode of “From the Source”

Vereigen Media, a leading B2B demand generation company specializing in first-party data, verified content engagement, and human verification, has released the latest episode of its thought leadership podcast series, From the Source. The episode features Sylvain Awad, Demand Generation Director at Enghouse Vidyo, who shares his perspective on the evolving role of demand generation in modern B2B marketing.

Hosted by Dave Steinmeyer, Managing Partner at Vereigen Media, the conversation explores how B2B marketing has evolved over the past decade. The discussion highlights the growing importance of revenue accountability, stronger sales and marketing alignment, and practical intelligence in building successful demand generation strategies.

Drawing on his experience leading global demand generation programs, Sylvain Awad shares practical insights that help marketing leaders improve campaign performance while maintaining a strong focus on customer experience. The episode also examines how organizations can move beyond vanity metrics and adopt measurable strategies that contribute to long-term business growth.

The latest From the Source episode offers valuable perspectives for B2B marketers seeking to strengthen demand generation, improve revenue outcomes, and make more informed marketing decisions.