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Vereigen Media has announced the expansion of its Account-Based Marketing (ABM) services to support organizations managing complex B2B buying committees.
As buying decisions increasingly involve multiple stakeholders, go-to-market teams face longer sales cycles, multi-layered approvals, and stricter privacy expectations. Traditional approaches based on generic outreach and outdated contact lists no longer deliver reliable results.
Modern B2B decisions are shaped by committees that include marketing, finance, IT, security, operations, and sales enablement leaders. Each stakeholder brings unique priorities and evaluation criteria. As a result, demand generation requires greater precision and verified engagement.
The expanded ABM approach from Vereigen Media focuses on targeted engagement, accurate data, and measurable buyer intent signals. This strategy enables organizations to connect with real decision-makers while maintaining compliance and trust.