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Vereigen Media has released new insights on how B2B buying groups are reshaping modern demand generation strategies.
As B2B purchasing decisions increasingly involve multiple stakeholders, marketing and revenue teams face growing complexity in influencing buying outcomes. Different priorities, timelines, and evaluation criteria now define most buying journeys.
The research highlights that demand generation is no longer focused on capturing a single lead. Instead, it emphasizes building confidence across entire decision-making teams through consistent, measurable engagement.
By leveraging first-party data, verified interactions, and human validation, Vereigen Media helps organizations identify real intent and scale trust across complex buying groups.