Content plays a crucial role in the marketing industry. With the evolving industry, the importance of content has reached unprecedented heights. To attract, educate, and convert the audience into leads is what the content alone works single-handedly. But wait, what if your valuable content doesn’t reach the right audience or the high-value customer, who is in search of the solution you are offering?  

Around 60-70% of Marketing Content goes unused, as it fails to reach the audiences that align with your ideal profiles. 

In this instance, most B2B marketers can relate. Considering the proven approach, you can’t even move a needle, so it’s crucial to make your content available and target the ideal profiles seeking valuable information. 

In this blog, we’ll break down what content syndication and content marketing are, how they differ, and why successful organizations like AnyDesk, Service Now, and top cybersecurity firms partnered with Vereigen Media. You’ll also learn how Vereigen Media helps businesses in the United States to maximize these strategies through verified content engagement and human-verified leads. 

What Is Content Marketing? 

Content marketing is an approach where valuable content is created and distributed among the high-value audiences. This focuses on providing useful information while attracting audiences, building trust, and promoting long-term customer relationships. 

Key objectives of content marketing: 

• Educate and inform: Provide valuable insights while educating and informing the customers. 

• Build trust: Establish your brand as a thought leader in your industry. 

• Generate leads: Drive conversions through engaging content journeys. 

Content marketing assets are used to educate and distribute the created content, placing it in front of high-value audiences by targeting them effectively. The assets used are- blogs, e-books, videos, whitepapers, webinars, and case studies. 

74% of companies have stated that content marketing is effective in boosting lead generation. Forbes 

Key Goals of Content Marketing: 

• Build brand awareness and authority 

• Promote long-term trust with your audience 

• Generate organic traffic and engagement 

• Support every stage of the buyer’s journey 

What Is Content Syndication? 

Content syndication makes sure your created valuable content is republished on different trusted third-party platforms to reach new audiences. It makes sure that your content isn’t restricted to your site, but it reaches the decision-makers and the high-value audiences who are actively seeking out solutions like yours. This approach helps to increase brand awareness, attract diverse audiences, and drive qualified traffic while nurturing leads. 

According to the Research and Markets report– the B2B content syndication market is projected to grow from US$5.7 billion in 2024 to US$6.8 billion by 2030. 

Benefits of content syndication: 

• Wider audience reach: This republishing of existing content helps in to reach the prospects outside of your reach. 

• Lead quality: The syndicated content on trusted third-party platforms helps to attract qualified leads while expanding reach and generating more traffic to the website.  

• Brand visibility: Republished content when available on trusted sites helps to get your brands content more exposure, building trust. 

Content Marketing vs. Content Syndication: Key Differences

How to Execute a Successful Content Syndication Strategy 

1. Set Clear Goals and Define Your Audience: Before proceeding with a particular strategy, first define your goal, what exactly you want to achieve, such as generating leads, boosting brand awareness, or increasing your website traffic. Also, create your ICP and buying stages of the particular audience set you are willing to reach. 

2. Choose Your Created Content and Syndication Type: Select your best created original content that educates and gives actionable insights to your predefined audience. Consider a few trusted platforms that have a similar target audience and can help you achieve your goal, while syndicating your content through email marketing, social media, or those that distribute your content directly to platforms. 

3. Address Every Stage of the Funnel: Consider creating and using valuable content in the form of e-books, whitepapers, webinars, videos, case studies, and infographics to target prospects at different stages. 

4. Share Gated Content: Creating high valuable original content with whitepapers or e-books and target the high-value audiences, so that you can collect verified leads while sharing the created gated content with them through form submissions. 

5. Nurture and Track Performance Through Follow-Up Strategy: Develop a lead nurturing program to build relationships with new leads and track key metrics while measuring and analyzing referral leads, lead quality score, and conversion rates. Later, you can refine your strategy by analyzing and tracking performance. 

Top metrics for syndication success: 

• Marketing-qualified leads (MQLs) 

• Sales-qualified leads (SQLs) 

• Registrations, downloads, and engagement scores 

Major Benefits of Content Syndication 

• Expand Exposure: Target the ideal customers and distribute your valuable content through multiple channels to attract new audiences expanding reach. 

• Wider Audience Engagement: Expand your reach by targeting audiences and syndicating your valuable content on different trusted platforms, which helps to attract leads and boost your engagement. 

• Track and nurture leads: Monitor and nurture the leads that show the intent signals such as- time spent, share, or download, while interacting with your content. 

• Build reputation and credibility: Distribute your valuable content on trusted platforms builds brand trust and enhances your authority within your niche. 

Vereigen Media Solutions: Helps Turn Content into Verified Leads. Done Right 

With the proven solutions like Verified Content Engagement (Content Syndication), VM Engage (Programmatic and display ads), Event Registration, Demand Generation, and ABM campaigns, we help expand reach and generate high-quality leads. At Vereigen Media, we rely entirely on first-party data, zero outsourcing, and human-verified data, all of which is in-house. With this approach, we help Marketing, SaaS, Tech, IT, and other industries worldwide reach high-intent decision-makers without compromising on quality or results. 

1. Verified Content Engagement: Smarter Content Syndication Approach 

• Reach the right decision-maker at the right time. 

• Target and reach your high-value B2B buyers that are actively researching for a solution like yours. Just by using your best-created content asset. 

• Transform the valuable content piece into a single piece of high-value content. 

• Place your content on trusted third-party sites and target your ideal customer by their industry, job title, and region to reach a new qualified audience.  

2. VM Engage: Display & Programmatic Ads 

• Get your brand in front of the right audience at the right time.  

• Hyper-personalized display ads accelerate the buying cycles. 

• Target the high-value accounts by the company, title, intent, or behavior. 

• Increase brand recall and boost deal velocity by achieving scalability. 

• Cross-device optimization helps in to strengthen the campaign performance. 

3. Precision ABM Campaigns 

• It involves a personalized sales and marketing strategy focused on the entire buying committee. 

• Multi-channel outreach aligned with internal teams (sales). 

• Human-validated content makes sure that the account targeted is genuine and GDPR compliant.  

• Intent-driven high-value accounts help us boost your pipeline growth.  

• Drive engagement, generate demand, and achieve greater sales wins. 

4. Event Registration and Promotion 

• Clear messaging with compelling CTA’s for higher conversion. 

• Guaranteed registrants for event registration matching your ICP. 

• Personalized outreach with 100% first-party, human-verified, and compliant data. 

• Campaign designed for global outreach while ensuring compliance with local rules and regulation. 

5. Demand Generation 

• Build brand awareness and interest by positioning your brand as the go-to solution. 

• Target with precision and convert awareness into actionable leads. 

• Multi-channel activation helps to grab attention by using different channels.  

• Nurture prospects or the high-value accounts with personalized content and frequent follow-ups. 

• Optimize for growth by tracking real-time performance. 

Case Study: Vereigen Media’s Proven Success 

Vereigen Media has helped marketing, tech, IT, SaaS, and other various industries across the world. The top companies have partnered with Vereigen Media and achieved remarkable results. Below are some real results: 

1. AnyDesk: 

Challenge:  

Looking to boost brand presence and product awareness in new geographies. 

Solution:  

Content was placed in relevant locations, and bi-weekly calls were scheduled with pure digital tactics for lead generation. 

Results:  

• Instant 8%+ email engagement rate observed on preliminary follow up and  

• Less than 2% lead replacements needed. 

• Largest Q4 pipeline generation from any marketing effort. 

2. ServiceNow: 

Challenge:  

Were looking for a reliable lead generation partner to drive leads and benchmark multiple suppliers based on ROAS. 

Solution:  

The campaign was paced as requested, with creatives turned around within 24-48 hours, and Bi-weekly calls were scheduled.  

Outcome:  

• Achieved the highest return on ad spend, which was around 1.5x above average ROAS. 

• 90% of delivered leads converted to MQLs 

• Less than 1% lead replacement needed. 

Integrating Content Marketing and Syndication 

While content marketing builds brand authority and thought leadership, content syndication boosts reach, drives traffic and generates leads. Combining both approaches helps your business to: 

• Maximize reach and exposure while maximizing ROI from creating valuable content. 

• Enhance brand visibility and authority by making your content visible on the trusted third-party sites to high-value prospects. 

• Maintain compliance with U.S. and global regulations 

• Attract more qualified leads for a better lead generation campaign process. 

• Measure results through actionable metrics 

Choosing the Right Strategy  

Understanding the basics of content marketing and content syndication helps every B2B decision-maker to optimize their marketing efforts without wasting their time, budget, and resources. 

It’s crucial to create valuable, original content and combine it with a syndication tactic within that strategy and make sure that the content you created reaches the ideal profiles at the right time, driving measurable engagement and revenue.  

With Vereigen Media, your content reaches new audiences and ensures those prospects genuinely engage. Transform your content into qualified leads with Verified Content Engagement (Content Syndication), VM Engage (Programmatic Display Ads), and ABM strategies that work. 

Book your free strategy session with Vereigen Media today and start turning your content into high-quality, verified B2B leads. done right. 

Top FAQ’s on content marketing and content syndication:  

1. What is the difference between content marketing and content syndication? 
   Content marketing is an approach that helps you target and attract high-value audiences, aligning your ICP, by distributing the valuable content you created. In contrast, content syndication is distributing your existing content, like blogs, articles, or videos, on trusted third-party platforms to reach new audiences and expand into new geographic locations. 

2. How does Vereigen Media ensure lead quality in content syndication? 
   At Vereigen Media, we make sure that the lead quality in content syndication is through first-party data and human verification while focusing on Verified Content Syndication (VCE). We don’t rely on outsourcing the data, and every piece of data collected is manually validated by our in-house data experts before delivering the verified leads into your workflow.  

3. Can content syndication help increase brand awareness? 
   Yes, content syndication helps increase your brand awareness by distributing your valuable content across trusted third-party platforms. This helps get your content in front of ideal profiles, increasing exposure, building authority, and keeping your brand top of mind with potential customers. 

4. What types of content work best for syndication? 
   The content for syndication must be valuable, informative, and broadly solve the challenges the audience is facing. Content types such as- blogs, case studies, videos, webinars, e-books, whitepapers, and infographics perform particularly well when gated for syndication. 

5. How does Vereigen Media support compliance in U.S. marketing campaigns? 
   At Vereigen Media, we support compliance in U.S. marketing campaigns through a zero-outsourcing, privacy-first approach, and compliant data regulations including- GDPR, CCPA, and other local data privacy regulations. 

By Akash Waghmare