Creating the best valuable content while investing your crucial time, resources, and budget doesn’t help you attract potential customers, syndication with a proper strategy is a must. At Vereigen Media, through our Verified Content Syndication (Content Syndication), we ensure genuine engagement aligned with ideal customer profiles (ICP). Discover the proven strategies to enhance your reach, generating qualified B2B leads through first-party data and human verification.

• Content syndication is more than distributing and reposting your content on a trusted platform. 

• Successful B2B content syndication starts with high-quality content that targets the genuine buyers and solves their pain points. 

• Identify the right platform to syndicate your content for better reach and engagement to increase conversion and revenue. 

• Vereified Content Engagement > Content Syndication. 

• Vereigen Media’s syndication platform helps you reach the ideal profiles while going beyond vanity metrics to measure syndication success. 

• Vereigen Media actually helps you connect with genuine B2B buyers for a measurable business outcome. 

Content syndication impact seems clear, as 90% of B2B marketers focus on making audience-centric content rather than brand-centric content.  

For any business to survive, “distribution” is the most crucial factor to work hard on, and this aspect isn’t just limited to their product commodity. This also goes with your content, and content syndication does that distribution for you.  

Through distributing your content over multiple platforms, you go beyond your own channels, thereby reaching more people. Nevertheless, successful B2B content syndication cannot be achieved through just broadcasting of contents anyhow. It requires effective strategies for content syndication in its delivery, understanding of your goals and audience among other factors. Let’s phrase it like this.  

Content Syndication: Vereigen Media’s Smart Distribution Method  

It refers to the act of republishing your content on third-party platforms like news sites, industry blogs, or aggregators. The idea is to find new audiences and make your message louder. However, it’s crucial that you distinguish between syndication and duplication. 

Syndication involve publishing your content on other people’s websites with their permission and sometimes modifications to suit their audience as well as style. On the hand, duplication entails publishing the same exact material on many sites which could damage your SEO rankings due to a duplicate content penalty.  At Vereigen Media, with our Verified Content Engagement (VCE) a syndication solution, ensure that your valuable content is syndicated with verified professionals aligning your ICP, which show active intent. 

Producing High-Quality Content  

For successful content syndication one must begin with generating superior quality content. This could be blog posts, articles, infographics and videos whose objective is offering value for your target audience. 

A HubSpot study showed that articles having images receive 94% more views than those without images, an indication of how critical visual elements are in creating contents. 

Furthermore, findings from Content Marketing Institute point out that 90% of B2B marketers focus on making audience-centric rather than brand-centric contents.  

Targeting the Right Platforms  

It is crucial to identify the most relevant platforms for syndicating your valuable content aligning your ideal customer profiles. Look at your targeted audiences demographics, interests, and online behavior which will help to establish where they get their content from.  

In this case, if you’re targeting potential key experts in the tech industry TechCrunch or Mashable could be appropriate. Also 94% of B2B  marketers distribute their content on LinkedIn that is one of the popular choice for B2B content syndication. 

Establishing Relationships with Publishers 

Your syndication endeavors can improve considerably by developing relations with publishers and content aggregators. Creating a bond between these platforms and you builds trust and reputation that can result in more opportunities to syndicate your own materials.  

Content Marketing Institute research found that 90% of consumers consider custom content helpful. This shows why it is necessary to develop tailored content for specific publishers and their audiences. 

Optimizing Content for Each Syndication Platform 

It is crucial to optimize and personalize the content considering your ideal customer profile. Your content should be personalized aligning to meet the tone and preferences in which a platform publishes them to the key decision makers. 

If you are syndicating your valuable content on the platform like LinkedIn, concentrate on professional insights as well as industry trends. Also consider specific attributes of each social media platform such as hashtags on X (Formerly Twitter) or visual content on Instagram aimed at boosting engagement and relevance with your audience. 

Assessing and Examining Content Efficiency 

To measure your content success and how effectively it performs upon syndication and how you can improve it for the future content syndication campaigns, you must track its performance going beyond the metrics like clicks or downloads to make it work better. By tracking and measuring the efficacy of your website in terms what works best for engagement, traffic, leads, and conversions with the use of analytics tools. 

Also, go more into audience behavior and demographics to find out what they like and don’t like. That way you can change your content strategy to make it work better. By knowing what works best for your audience across different platforms, you can refine your syndication approach accordingly for better outcomes.  

Hear out Data  

An crucial aspect of optimizing your content syndication strategies are considering your data driven insights which matter most in the content syndication success. Analyze your content performance to identify trends, preferences, and areas for improvement. 

Vereigen Media, a trusted B2B lead generation agency, ensures that the content performance is measured for Verified Content Engagement (Content Syndication) success, where you can observe the content performing well on some trusted platforms and can consider same content asset to syndicate for the same on the other platforms too for better engagement. 

Refining Your Content Syndication Strategy Continuously 

The digital ecosystem of today is very volatile and so should be your syndication tactics. Keep up with the industry’s trends, algorithm shifts, and emergent platforms to act accordingly. Test various formats, distribution points, and messaging to see what resonates most with your audiences. Research conducted by Content Marketing Institute revealed that 72% of B2B marketers believed their content marketing success is due to their ability to change their content strategy over time. 

For top B2B brands around the globe, content syndication presents as a myriad of possibilities which help you increase their reach, connect with the ideal profiles increasing the brand awareness while connecting with the the new audiences expanding reach to new locations that matter. One can optimize the productivity of distribution by crafting quality posts and uploading them on appropriate websites, creating rapport with publishers and applying data-based insights. Consistently review your performance metrics as well as industry patterns in order to outperform competitors. 

Meanwhile, please feel free to connect with us at Vereigen Media to know more about the content syndication services and how it can help improve SEO?  

By Akash Bhagwat