Easily Calculate Cost-Per-Lead (CPL) for Your Business 

Easily Calculate Cost-Per-Lead (CPL) for Your Business

Is your spending on lead even justified? Knowing CPL gives you clearer picture on how much you should spend on lead acquisition  One performance indicator that would be worth noting is the Cost-Per-Lead (CPL). CPL assesses the cost of generating a new lead, and knowing how to determine it properly can enhance your marketing approach […]

How To Setup a Strong MQL Follow-Up Strategy and Close More Sales 

How To Setup a Strong MQL Follow-Up Strategy and Close More Sales

Do you even have an idea? That 31% of your MQLs through website visits have a potential to convert into SQLs. To get on any lead generation process, MQLs is the first step of the ladder. The only challenges are to get effective follow-up and measure the potential, so you don’t waste time and resources […]

How Behavioral Insights Can Supercharge Your ABM Campaigns 

How Behavioral Insights Can Supercharge Your ABM Campaigns

Marketers who are using ABM are seeing over 171% growth in their Annual Contract Value (ACV). Are you building the same trust to get such results?  The face of B2B marketing has been changed by Account-Based Marketing (ABM), which has moved from general, wide-ranging campaigns to concentrated strategies focused solely on specific accounts. Nevertheless, it […]

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