Easily Calculate Cost-Per-Lead (CPL) for Your Business

Is your spending on lead even justified? Knowing CPL gives you clearer picture on how much you should spend on lead acquisition One performance indicator that would be worth noting is the Cost-Per-Lead (CPL). CPL assesses the cost of generating a new lead, and knowing how to determine it properly can enhance your marketing approach […]
How To Setup a Strong MQL Follow-Up Strategy and Close More Sales

Do you even have an idea? That 31% of your MQLs through website visits have a potential to convert into SQLs. To get on any lead generation process, MQLs is the first step of the ladder. The only challenges are to get effective follow-up and measure the potential, so you don’t waste time and resources […]
How Behavioral Insights Can Supercharge Your ABM Campaigns

Marketers who are using ABM are seeing over 171% growth in their Annual Contract Value (ACV). Are you building the same trust to get such results? The face of B2B marketing has been changed by Account-Based Marketing (ABM), which has moved from general, wide-ranging campaigns to concentrated strategies focused solely on specific accounts. Nevertheless, it […]
Driving Growth: How to Utilize Advanced Behavioral Insights in B2B Marketing

Hear this out! Behavioral data says that you need to work more on your business propositions, as only 48% of the buyers have a relative interest in it. What if we tell you, that if you invest in Behavioral Analytics for web traffic and lead generation, you can generate 47% ROI on it. Well, most […]
Segmentation, Targeting and Positioning in B2B Marketing

The trident of B2B marketing that keeps businesses ahead of competitors in the long run. Learn more about STP
The Role of Personalization in Successful Lead Nurturing

Access the power of personalization in lead nurturing and conversion. Learn how it increases customer retention and brand building
Optimizing Demand Generation Funnel: From Acquisition to Conversion

Learn what converts prospects into paying customers in demand gen operation, and what measures one should take to retain the customer
What is Technographic Segmentation and its Significance in B2B

The optimum use of technographic segmentation helps marketers reach the targeted audience in a global business network. Why is it crucial for B2B marketers?
5 Key Elements Of a Successful Marketing Automation Strategy

Marketing automation uses software tools to automate repetitive marketing tasks such as email marketing, social media posting, lead nurturing, and customer segmentation.