Hidden Costs of Lead Aggregators for B2B Marketers
Learn how quick lead generation can result in missed opportunities, wasted resources, and impact your brand’s success and budget. Those who seek a quick scale in lead generation irrespective of the relevancy of leads, opt for lead aggregators, and find themselves tangled in web of missed opportunities and wasted resources. Initially, these sites offer an […]
Easily Calculate Cost-Per-Lead (CPL) for Your Business
Is your spending on lead even justified? Knowing CPL gives you clearer picture on how much you should spend on lead acquisition One performance indicator that would be worth noting is the Cost-Per-Lead (CPL). CPL assesses the cost of generating a new lead, and knowing how to determine it properly can enhance your marketing approach […]
Why Does the B2B Industry Need Content Syndication?
Businesses that focus on content creation mostly use a lot of resources. However, content syndication allows you to reach more people with fewer resources. In the B2B world, “content syndication” means sending articles, blogs, videos, podcasts, and other marketing materials to other websites. In simple language, republishing the same content on different platforms is […]
