How AI is Revolutionizing B2B Lead Quality Assessment for Brand Image
Speaking of B2B sales reps. 53% of them think that AI will be able to reach out to the prospects completely independently. The fate of any campaign depends on the quality of leads. Traditional lead quality assessment methods often fail to meet precision and speed requirements currently demanded by a competitive market in our contemporary […]
Why B2B Lead Scoring is Vital for Your Business Growth?
B2B lead scoring is a process of evaluating potential leads and assigning a score based on a predefined set of criteria that indicate their level of interest in your product or service. This score is then used to prioritize leads and determine the most valuable opportunities for your sales team to pursue. There are various methods of B2B lead scoring, including demographic scoring, behavioral scoring, and predictive scoring.
