The Return of Gated Content: When and Why to Use It in Modern Demand Gen
We all are living in the world where modern B2B marketing is driven by the content, and how you deliver the content determines the value. Over the past few years, gated content has faced a lot of challenges and scrutiny as businesses leaned into open access to drive brand awareness and SEO performance. However, the dynamics […]
Lead Segmentation: Effective Categorization of Engaging Leads
Lead segmentation is a critical process in modern marketing strategies. It involves dividing potential customers or leads into groups based on specific characteristics, behaviours, and preferences. This process helps businesses create more targeted and personalized marketing campaigns, which can increase conversions and sales.
