The Follow-Up Fallout: Top Mistakes Sales Teams Make with Marketing Leads
In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the generated leads consist of the perfect ICPs, but the bridge between marketing-qualified leads (MQLs) and converted leads is fragile, and small mistakes can lead to significant losses in conversion rates, […]
Longer Sales Cycles, Smarter Sales Teams: How Reps Are Adapting
Change is the only constant in the world of B2B sales. Over the last few years, one of the most significant shifts has been the increase in the duration of sales cycles. Earlier, the sales cycle took weeks, but now it stretches more than a month or even quarters. The reason behind this lengthening of […]
How to Target the Right Audience with VM Engage
In the fast-paced and evolving B2B world, companies must become more sophisticated about targeting, engaging, and measuring their content’s impact with the right people. VM Engage program is performance media redefined; we help generate meaningful engagement through verified content. But how do you know if this is working? Knowing the numbers behind VM Engage and […]
The Future of Sales: How Lead Nurturing Will Drive Business Growth in 2024
While you think of closing a sale, your brand messaging also matters the most, as 60% consumers likely to make purchase decision based on it. Looking forward to 2024 and beyond, it is evident that the nurturing of leads will become increasingly significant in boosting B2B sales growth. In fact, according to HubSpot Research, companies […]
Effective Lead Monitoring to Identify Cold, Warm and Hot Leads
Know what the stages are of converting a lead and how to do it correctly, so your effort and lead doesn’t burn out
How B2B Marketing Automation Improve the Customer Experience
B2B marketing automation is the most efficient way to connect your brand with your target audience.
The Benefits of Offering Gated Content in B2B Marketing
A salesperson goes through a lot to reach a lead, and gated content is what brings the lead to your doorstep. Read on for more insights.
The Role of Personalization in Successful Lead Nurturing
Access the power of personalization in lead nurturing and conversion. Learn how it increases customer retention and brand building
Why B2B Lead Scoring is Vital for Your Business Growth?
B2B lead scoring is a process of evaluating potential leads and assigning a score based on a predefined set of criteria that indicate their level of interest in your product or service. This score is then used to prioritize leads and determine the most valuable opportunities for your sales team to pursue. There are various methods of B2B lead scoring, including demographic scoring, behavioral scoring, and predictive scoring.
Improve Lead Quality and Conversion Rates with Lead Nurturing
Lead nurturing is building relationships with potential customers at every sales funnel stage. It involves providing value, addressing pain points, educating leads about your products or services, and guiding them through the sales process until they become customers.
