The Follow-Up Fallout: Top Mistakes Sales Teams Make with Marketing Leads 

The Follow-Up Fallout Top Mistakes Sales Teams Make with Marketing Leads

In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the generated leads consist of the perfect ICPs, but the bridge between marketing-qualified leads (MQLs) and converted leads is fragile, and small mistakes can lead to significant losses in conversion rates, […]

Longer Sales Cycles, Smarter Sales Teams: How Reps Are Adapting 

Longer Sales Cycles, Smarter Sales Teams How Reps Are Adapting

Change is the only constant in the world of B2B sales.  Over the last few years, one of the most significant shifts has been the increase in the duration of sales cycles. Earlier, the sales cycle took weeks, but now it stretches more than a month or even quarters. The reason behind this lengthening of […]

How to Target the Right Audience with VM Engage 

How to Target the Right Audience with VM Engage

In the fast-paced and evolving B2B world, companies must become more sophisticated about targeting, engaging, and measuring their content’s impact with the right people. VM Engage program is performance media redefined; we help generate meaningful engagement through verified content.  But how do you know if this is working? Knowing the numbers behind VM Engage and […]

The Future of Sales: How Lead Nurturing Will Drive Business Growth in 2024 

The Future of Sales_ How Lead Nurturing Will Drive Business Growth in 2024

While you think of closing a sale, your brand messaging also matters the most, as 60% consumers likely to make purchase decision based on it. Looking forward to 2024 and beyond, it is evident that the nurturing of leads will become increasingly significant in boosting B2B sales growth. In fact, according to HubSpot Research, companies […]

Why B2B Lead Scoring is Vital for Your Business Growth?

Why B2B Lead Scoring is Vital for Your Business Growth

B2B lead scoring is a process of evaluating potential leads and assigning a score based on a predefined set of criteria that indicate their level of interest in your product or service. This score is then used to prioritize leads and determine the most valuable opportunities for your sales team to pursue. There are various methods of B2B lead scoring, including demographic scoring, behavioral scoring, and predictive scoring.

Improve Lead Quality and Conversion Rates with Lead Nurturing

Improve Lead Quality and Conversion Rates with Lead Nurturing

Lead nurturing is building relationships with potential customers at every sales funnel stage. It involves providing value, addressing pain points, educating leads about your products or services, and guiding them through the sales process until they become customers.

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