From Cold Calls to Clicks: Modernizing Lead Generation Techniques

Are you aware of it? When you mention a common LinkedIn group on a cold call, your success rate increase by 75%, but is it enough? Lets discuss! Lead generation in B2B marketing over time has gone through one of the many ways. Cold calling and direct mail, that were seen as the prominent for […]
Importance of Strong Partner Relationships in B2B Marketing

Developing strong relationships is essential for B2B marketers to achieve success. How can effective partnerships contribute to sales growth for marketers?
Getting Familiar With The Customer Journey Orchestration

Customer journey orchestration is a way to plan and manage how customers interact with and learn about a brand, product, or service.
The Impact of Inbound and Outbound Marketing on B2B Success

Inbound marketing focuses on attracting potential customers through content, SEO, and social media, while outbound marketing aims on reaching out to potential customers through mail, telemarketing, and advertising.
Effective B2B Inbound Marketing Strategies to Drive Business

Your brand is one of your most significant assets in business-to-business (B2B) industries. In more consumer-oriented economies, your audience needs to trust your brand even more.
Efficient Strategy Guide for B2B Marketing on LinkedIn

Marketers have undervalued LinkedIn for an extensive period, but now it is getting loads of grip, mainly in B2B marketing. And it is obtrusive because in view that Microsoft acquired LinkedIn.