Maximizing B2B Lead Generation with First-Party Data Strategies 

Maximizing B2B Lead Generation with First-Party Data Strategies

First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types.  Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]

Elevate Your B2B Marketing Strategy with First-Party Intent Data and Analytics 

Elevate Your B2B Marketing Strategy with First-Party Intent Data and Analytics

Businesses are losing on average of $12.9 million per year to false data, intent data stands as the only solution to get out of this mud  Nowadays, having a data-driven marketing strategy is not something we pray for but rather a must. This therefore necessitates that the marketers adopt artificial intelligence and machine learning since […]