From Cold Calls to Clicks: Modernizing Lead Generation Techniques 

From Cold Calls to Clicks_Modernizing Lead Generation Techniques

Are you aware of it? When you mention a common LinkedIn group on a cold call, your success rate increase by 75%, but is it enough? Lets discuss!  Lead generation in B2B marketing over time has gone through one of the many ways. Cold calling and direct mail, that were seen as the prominent for […]

Maximizing B2B Lead Generation with First-Party Data Strategies 

Maximizing B2B Lead Generation with First-Party Data Strategies

First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types.  Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]