The Psychology Behind Effective Buyer’s Journey Mapping
Once you know the psychology behind buyer’s intent, it salves half of the problem of businesses line of action, and thus it counts in their revenue sheets as well. Any B2B marketer who wants to increase conversions and create durable customer relations must grasp the intricacies of their buyer’s journey. By understanding how mapping out […]
MQL vs SQL: Understanding Qualified Leads in B2B Industry
In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and Sales Qualified leads (SQLs) commonly get more attention due to the revenue perspective.
