The Rise of First-Party Data: Redefining B2B Marketing in 2025
In the rapidly changing world of today, the data is an important factor in making B2B marketing strategies. First-party data is emerging as a game changer because of it’s accuracy, as businesses have now started to move away from third-party data. Due to an increase in privacy concerns and regulations, B2B companies are using first-party […]
How AI has the Ability to Transform the Future of Intent Data
AI offers what goes beyond first- and third-party intent data, explore what lies behind this new tech
