ABM to ABX, Banking on Customer Engagement Like Never Before!
This powerful account information can help target the message and content you deliver to meet the exact needs of each account. This can speed up the discovery process and lead to a higher and faster customer conversion rate.
Increase Your Customer Experience on the path from ABM to ABX
How do we get from account-based marketing (ABM) to an account-based experience (ABX)? By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX. Accurate, easy to understand information is key when creating a data-driven experience. This strategy helps drive the message and content you’re delivering to meet […]
