Why First-Party Data is the Key to Trust and Credibility in B2B Marketing
Data is the most important factor in making B2B marketing strategies in this rapidly changing world. As we are going towards a privacy-driven world, it has become really important to understand the source of the data and its accuracy. Businesses have started moving from the use of third-party data to first-party data and it has […]
Criteria for Choosing the Ideal B2B Media Partner
One wrong decision and you lose money, resources and time, and that’s why you need to choose a right B2B media partner, otherwise it also damages your brand. Picking a life or business partner is of utmost importance and you must be careful in your decision making. However, for media partners it can’t be just […]
The Psychology Behind Effective Buyer’s Journey Mapping
Once you know the psychology behind buyer’s intent, it salves half of the problem of businesses line of action, and thus it counts in their revenue sheets as well. Any B2B marketer who wants to increase conversions and create durable customer relations must grasp the intricacies of their buyer’s journey. By understanding how mapping out […]
