B2B Lead Quality’s Role in Brand Image Building
Over 68% of b2b marketers prefer only quality leads over quantity leads, and feels that it affects their brand reputation as well. Quality leads are more than just numbers; they are an investment in reputation. The Image of any business as an industry leader may be influenced by how good its leads are. This synergy […]
How To Setup a Strong MQL Follow-Up Strategy and Close More Sales
Do you even have an idea? That 31% of your MQLs through website visits have a potential to convert into SQLs. To get on any lead generation process, MQLs is the first step of the ladder. The only challenges are to get effective follow-up and measure the potential, so you don’t waste time and resources […]
How Behavioral Insights Can Supercharge Your ABM Campaigns
Marketers who are using ABM are seeing over 171% growth in their Annual Contract Value (ACV). Are you building the same trust to get such results? The face of B2B marketing has been changed by Account-Based Marketing (ABM), which has moved from general, wide-ranging campaigns to concentrated strategies focused solely on specific accounts. Nevertheless, it […]
The Importance of understanding your Business Buyer’s Persona
Don’t take your buyer for granted, here are some insightful practices for you to build a buyer’s persona around your business
