Why True Data Ownership Matters for Your Business Success?

Explore the hidden advantages of true data ownership. Learn how it can transform security, compliance, and innovation in unexpected ways. Data is perhaps the most important asset that any business can ever have. Be it customer data, market insights, or operational data, the possession and management of such information may play a major role in […]
Importance of Opt-In Leads for Brand Reputation in 2024

Explore the importance of opt-in leads in building brand reputation. Learn how they drive trust, compliance, and customer loyalty Brands now put a lot of emphasis on data privacy, customer trust and brand reputation. Opt-in leads are crucial for creating and maintaining a positive brand image. This blog post looks into why opt-in leads are […]
People First, Profit Follows: The Future of B2B Branding

“88% of consumers believe that the experience provided by the company matters as much as the product or service.“ Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today’s most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised […]
Proven Strategies to Reconnect with Lost Leads and Boost Conversions

Lost leads are one of the biggest causes of revenue loss for corporations, and reconnecting them can boost your revenue by up to 25%.
What’s new in B2B marketing this year (2023)

B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing.
How to Increase B2B Brand Awareness in 2023?

Branding is essential for any organization to sell its products or services and generate revenue for the company.