The Top Challenges of Third-Party Data in B2B Marketing
With the perks of ease and reliability, third party data comes with challenges that aren’t that easy to overcome. Sometimes, in the list of data used by marketers, the third-party data takes a critical place. As said, “third-party data” has its own unique challenges that can render marketing campaigns ineffective! Yes, the repercussions are there. […]
5 Key Differences Between Contact Validation and Content Syndication
Knowing these differences helps you get more refined data to syndicate your content and standing unique in the market To distinguish the strategies, we need to get a clearer picture of the planning and execution of marketing operations. Here, two of the most significant processes often used in B2B lead generation are contact validation […]
How Content Syndication Turbocharges Your Lead Generation Efforts in 2024
Reports suggest that 80% brands are using content syndication to increase their brand awareness, and 61% claim it to be their most prominent lead generation tool
How AI Is Helping B2B Companies Drive Innovation And Growth
“The use of AI is surging swiftly in the B2B industry which is becoming more digitalized. How is it transforming the B2B landscape?” As someone who has worked in the B2B industry for several years, I’ve seen firsthand how technology has transformed the way we do business. One of the most exciting developments in recent […]
