How to Turn Intelligence Data Into Actionable Insights?
In the data-driven world of B2B marketing, the real value isn’t in your data but in the data you can use. Data underpins intelligent decision-making – which is never more accurate than building an effective B2B marketing strategy. Yet obtaining actionable intelligence from your data relies on having the capabilities, technology, and structure to do […]
A basic guide to how Intent Data is the future in B2B Market
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.
