5 Misconceptions About Sales-Qualified Leads (SQLs) Debunked
If 94% of B2B buyers are doing research before contacting any sales reps, how are you planning your SQL strategy? One of the most important things in B2B sales and marketing is Sales-Qualified Leads (SQLs), often called the golden ticket towards closing deals. These are leads that have gone through a process of scrutiny and […]
Lead Scoring: A Key Element of Lead Generation Optimization
In the rapidly evolving field of B2B marketing, lead generation is the foundation of an effective sales approach.
Why Does the B2B Industry Need Content Syndication?
Businesses that focus on content creation mostly use a lot of resources. However, content syndication allows you to reach more people with fewer resources. In the B2B world, “content syndication” means sending articles, blogs, videos, podcasts, and other marketing materials to other websites. In simple language, republishing the same content on different platforms is also […]
MQL vs SQL: Understanding Qualified Leads in B2B Industry
In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and Sales Qualified leads (SQLs) commonly get more attention due to the revenue perspective.
Leveraging Your B2B Marketing Funnel to Increase Lead Generation
“The B2B marketing funnel assists in understanding the possible steps your potential customer takes before making a choice in a B2B setting. How can you create a lead generation funnel to future-proof your B2B marketing?” Generating leads can be a challenging task for B2B companies. However, with the right approach to your marketing funnel, you […]
How AI Is Helping B2B Companies Drive Innovation And Growth
“The use of AI is surging swiftly in the B2B industry which is becoming more digitalized. How is it transforming the B2B landscape?” As someone who has worked in the B2B industry for several years, I’ve seen firsthand how technology has transformed the way we do business. One of the most exciting developments in recent […]
ABM to ABX, Banking on Customer Engagement Like Never Before!
This powerful account information can help target the message and content you deliver to meet the exact needs of each account. This can speed up the discovery process and lead to a higher and faster customer conversion rate.
