In a recent collaboration with Integration, senior marketers gathered to discuss how they plan to continue to build an integrated growth strategy....
Account-Based Marketing (ABM) offers a lot of benefits to the B2B market. It is said that the use of the ABM program for lead generation, is creating major opportunities with lower cost and better client relationships....
Marketers have undervalued LinkedIn for an extensive period, but now it is getting loads of grip, mainly in B2B marketing. And it is obtrusive because in view that Microsoft acquired LinkedIn....
Lead nurturing is the technique of taking note of the desires of your prospects at each degree of your sales cycle and speaking answers to them for constructing belief and maintaining a connection...
Your brand is one of your most significant assets in business-to-business (B2B) industries. In more consumer-oriented economies, your audience needs to trust your brand even more....
B2B lead generation is the complete process of locating and attracting the right consumers for your service or product. For B2B sales and marketing teams, it's a must-do activity....
Marketers can utilize intent data to connect multiple aspects of a user's online activity to acquire a better understanding of the relationship between intentions, topic searches, and purchases....
The covid-19 pandemic has changed our lifestyles in various ways. One of the major change has been in the working pattern of corporate industries. At the start of pandemic we were all happy with this change....
Market Research is a process conducted with potential customers to get their opinion on a product or service. This helps get answers to questions like why your product or service is not getting the desired response from the audience....
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies....