Marketers can utilize intent data to connect multiple aspects of a user's online activity to acquire a better understanding of the relationship between intentions, topic searches, and purchases....
The covid-19 pandemic has changed our lifestyles in various ways. One of the major change has been in the working pattern of corporate industries. At the start of pandemic we were all happy with this change....
Market Research is a process conducted with potential customers to get their opinion on a product or service. This helps get answers to questions like why your product or service is not getting the desired response from the audience....
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies....
Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors.Consider creating a campaign targeting IT Managers for a product-based company....