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Branding is essential for any organization to sell its products or services and generate revenue for the company. Here are a few strategies that your company can adopt to increase brand awareness in the B2B business domain in 2023...

With the rapid advancement of technology, businesses are modifying their approaches to marketing. Discover what's new in B2B marketing for this year.   B2B marketing is changing swiftly, and each year brings new trends and strategies that help businesses reach and engage with their target audience. Post-pandemic...

The world is witnessing a transformation in technologies and business solutions. In this competitive world, how can marketers keep up?   B2B companies are facing competition and constraints in reaching their target audience. Accounts Based Marketing (ABM) can be crucial for B2B entities and decision-makers as the...

If you want to bring a new product to market, you need a thoroughly planned go-to-market strategy.  Introduction   Software as a service (SaaS) can be provided for any business entity in fields like business application, data processing, operating systems, virtualization, document management, social networks, and the email...

ABM requires a deep understanding of the companies you are targeting before going after them. You should be aware of your goal's initiatives, industry trends, and even recent press mentions. Your demand generation efforts are not reaching their full potential, and the campaign may fall...

How do we get from account-based marketing (ABM) to an account-based experience (ABX)?  By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX.  Accurate, easy to understand information is key when creating a data-driven experience. This strategy helps...

There's nothing more frustrating than being surprised when a prospect gets cold or feeling helpless because your marketing and sales teams have no idea where a particular high-quality account is in the sales funnel. Are you considering competitors? Is your product or service consistent?...

Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in...